The BCA Strategic Plan is developed and approved by Council every four years. The Strategic Plan guides the confederation to effectively set priorities and objectives in line with the vision and mission of the BCA.
The Strategic Plan (2022 – 2028) has six Strategic Pillars:
PARTICIPATION, GROWTH AND RETENTION
Our overarching objective is to increase the number of individuals engaging in badminton on a regular basis. We firmly believe that badminton is a sport that can be enjoyed by people from all walks of life in Africa, and our primary focus is to create an environment that fosters inclusivity. To achieve this, we are dedicated to establishing a wide range of accessible pathways and opportunities, ensuring that badminton is more accessible than ever before.
To enhance the quality of lives by providing captivating and immersive competitive experiences. We aim to create an environment where all players, coaches, clubs, and member associations can flourish and excel. By fostering a thriving ecosystem, we strive to empower individuals and organizations within the badminton community, enabling them to reach their full potential and contribute to the growth and success of the sport.
To actively collaborate with member associations in order to nurture the next generation of badminton players. We are committed to fostering innovation and implementing impactful development initiatives for players and coaches. By doing so, we aim to empower elite players to fully unlock and optimize their exceptional potential. Our focus lies in creating an environment that cultivates growth, enabling individuals to thrive and reach new heights in their badminton journey.
To achieve robust financial results and establish valuable partnerships with like-minded organizations. By doing so, we aim to reinvest resources into our organization, specifically towards promoting grassroots opportunities and encouraging greater participation in badminton. Our primary focus is to ensure that more individuals are engaged in playing badminton, while simultaneously fostering sustainable financial growth. Through effective financial management and strategic collaborations, we strive to create a positive impact on the grassroots level and expand the reach of the sport.
MARKETING AND COMMUNICATIONS
To optimize the utilization of events, digital platforms, and marketing opportunities to drive growth in both the sport and our organization. We aim to leverage these avenues to their fullest potential, creating impactful experiences and expanding the game of badminton. By strategically harnessing events, digital platforms, and marketing initiatives, we seek to attract new participants, engage existing players, and enhance the visibility and reach of our organization. Our focus is on maximizing these resources to facilitate the sustained growth and development of badminton.
To foster a diverse and agile workforce that is equipped with the necessary tools to achieve optimal outcomes for the African badminton community. We are committed to building a team that reflects the richness of our community, embracing diversity in all its forms. By providing our workforce with the essential resources and support, we strive to empower them to deliver the highest quality outcomes. Our focus lies in creating an inclusive and dynamic environment that enables our team to effectively serve and meet the needs of the African badminton community.